VoIP In Detail covers everything related to VOIP, software, hardware, service providers, reviews, configurations, standards, tips & tricks and everything else related to voice over IP networks, IP telephony and Internet Telephony. Is “extreme shepherding” the latest craze out of Scotland or New Zealand? Making the rounds on YouTube these days is a goofy video of sheep covered with LED lights being herded around a hillside in the darkness. As the flock makes its way across the heath, viewed from afar the lights form and re-form into various shapes and ultimately bounce through fields like the old Pong video game.
But what looks like yet another oddball clip by some unknown group of college kids is actually a clever marketing ploy by electronics maker Samsung. The Korean company hired a British TV studio to make the short film as part of its campaign to launch a new flat-screen technology that uses LEDs (light emitting diodes) as its light source. So far, some 5 million people have watched the clip, which only mentions Samsung in the last 10 seconds or so.
This combination of smart marketing and cutting-edge technology has helped Samsung unseat Sony as the leader in the race to dominate sales of flat TVs. For several years, Samsung and Sony were neck and neck in the race to sell LCD TVs. But as Sony has stumbled in recent months, Samsung has surged ahead of its Japanese rival. Last year, Samsung’s U.S. share of TVs with liquid-crystal display screens hit 25.1 percent vs. Sony’s 16.5 percent, according to market researcher NPD Group. “It looks like we’ve hit the sweet spot with consumers in our campaign to generate curiosity and interest in LED technology,” says Sue Kim, Samsung’s senior vice-president for marketing.
Tapping Into Sports Passion
Of course, Samsung isn’t pinning its marketing push solely on Internet sheep videos. This year, it will spend more than $50 million on marketing in the U.S. alone, says Tim Baxter, president of Samsung’s American consumer-electronics division. More than half of…
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Samsung Widens the Gap with Sony in TV
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